05-09-2020

Ahead of IPL 2020, several teams have been announcing brand deals and endorsements for the much-awaited tournament. Now, Chennai Super Kings (CSK) have also taken to social media to disclose that popular drinks brand Boost will be the team’s official stamina partner for IPL 2020. Sharing the announcement, CSK posted a short clip, while writing that "Boost is the secret of their energy".

Notably, Boost has a long history of being endorsed by cricketers. The most famous cricketer-Boost relationship undoubtedly involves Sachin Tendulkar. During the peak of his career, the Master Blaster appeared in several advertisements for Boost, with one of the brand’s famous taglines from those times being the iconic ‘Boost is the secret of my energy’. Sachin Tendulkar first started endorsing Boost in 1991 and over the years became synonymous with the brand; his association with it lasting almost two decades.