19-09-2020


Days after the war of words between actress Urmila Matondkar and Kangana Ranaut took an ugly turn, some so-called ‘liberals’ took to Twitter on Friday to attack the Indian milk brand Amul over a 1995 advertisement.

The ad, created 25 years ago, was dedicated to actress Urmila Matondkar for her performance in the movie ‘Rangeela’. The illustration depicted the actress in the iconic red dress and reminded the audience of her role as a child actress in the movie ‘Masoom’ (1983). As such, the ad was accompanied by the caption “Not Masoom Anymore? Rangeela Makkhan.”

It is notable here that Urmila, as a child artist, had played the endearing role of a little girl in the acclaimed movie ‘Masoom’ in 1983.

After that, though she had appeared in a Hindi movie named Narasimha as an adult, the 1995 movie Rangeela by Ram Gopal Verma was a big success and Urmila had become a household name for the glamorous role.

The 1995 Amul poster was alluding to Urmila’s journey from ‘Masoom’ to ‘Rangeela’.

However, liberals jumped the gun, assuming the advertisement to be a recent ‘jibe’ on Urmila Matondkar based on the ‘soft-porn actress’ comment of Kangana Ranaut. ‘Journalist’ Swati Chaturvedi wrote, “Am sorry Amul, this is absolutely disgusting. When did you join the IT cell.” On being pointed out by director Anurag Kashyap that the illustration was old, she was quick to delete her tweet without tendering an apology.