July 19, 2025: In preparation for the travel fair in October, the Madhya Pradesh Tourism Board held a roadshow here on Friday to strengthen tourism cooperation with Rajasthan and bring in more visitors. In order to highlight the state's rich culture, heritage, and natural beauty, the state wants to encourage community-centered, experiential, and sustainable tourism.

According to Additional Managing Director Bidisha Mukherjee of the Madhya Pradesh Tourism Board, Madhya Pradesh boasts UNESCO World Heritage Sites and upcoming tourism festivals to showcase its diverse offerings.

"To us, travel is more than just sightseeing; it's an experience. Our objective is to promote community-centered, experiential, and sustainable tourism, from rural life to cuisine and folk traditions," she stated.