Aug 18, 2025: Broadcasters are setting aggressive advertising rates ahead of the Asia Cup 2025, largely due to the soaring demand for slots during India-Pakistan matches. Sony Pictures Networks India (SPNI), which holds exclusive media rights for the tournament until 2031, has pegged TV ad rates for India’s matches at a staggering Rs 14 lakh to Rs 16 lakh per 10 seconds, according to The Economic Times.

Sony Sports Network will broadcast the event, and SonyLIV will stream it. Associate sponsorship: Rs 13 crore

Package for spot buying all matches: Rs 16 lakh per ten seconds (approx. Total of Rs 4.48 crore) SonyLIV digital advertising Co-presenting & highlights partner: Rs 30 crore each

Package with co-power: 18 crore India matches receive 30% of all digital inventory.

Digital ad rates by format Pre-roll Ads:
Rs. 275 per 10s, or Rs. 500 for India games and Rs. 750 for India-Pakistan matches.

Mid-roll Ads:
Rs. 225 per 10s (Rs. 400 for games between India and Pakistan; Rs. 600) TV ads with connections: Rs 450 per 10s (Rs 800 for India games; Rs 1,200 for India-Pakistan)

A quick look at Asia Cup 2025 T20 format Teams: 8

19 matches Three matches between India and Pakistan are anticipated. Major sponsors like DP World, the title sponsor, and global partners like Wonder Cement, Spinny, and Groww have already committed to the Asian Cricket Council (ACC).

Official partners include Royal Stag Packaged Drinking Water, Haier, Daikin, and Ozone.

Estimated sponsorship value:
Underscoring the tournament's strong commercial appeal, media industry experts estimate that individual sponsorship deals are worth between Rs 10 crore and Rs 20 crore.